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Found 1 from your keywords: author=Perreault, William D
cover
Basic Marketing : A Marketing Strategy Planning Approach
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Perreault, William DCannon, Joseph P., Ph. D.McCarthy, E. Jerome

This book is about marketing and marketing strategy planning.Marketing strategy planning is about figuring out how to do a superior job of satisfying costumers.

Edition
ed. xvii
ISBN/ISSN
978-0-07-128104-1
Collation
xxxvii+758(34) hlm.; 21,5x27,5 cm
Series Title
-
Call Number
658.8 PER b