To the complete novice, learning about philosophy can be a cause for dread. The Philosophy Book uses innovative graphics and creative typography to help demystify hard to grasp concepts for those new to philosophy, cutting through the haze of misunderstanding, untangling knotty theories, and shedding light on abstract concepts. Aimed at anyone with a general interest in how our social, politica…
Clearly explaining more than 100 groundbreaking ideas in the field, The Psychology Book uses accessible text and easy to follow graphics and illustrations to explain the complex theoretical and experimental foundations of psychology. From its philosophical roots through behaviorism, psychotherapy, and developmental psychology, The Psychology Book looks at all the greats from Pavlov and Skinner …
An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, c…
From ancient and medieval philosophers such as Confucius and Thomas Aquinas, to revolutionary thought leaders such as Thomas Jefferson and Leon Trotsky, to the voices who have shaped modern politics today Mao Zedong, Malcolm X, Che Guevara, and more. The Politics Book clearly and simply explains more than 100 groundbreaking ideas in the history of political thought. With easy to follow graphics…
The Science Book is an inventive visual take on astronomy, biology, chemistry, geology, and physics. With eye catching artwork, step by step diagrams, and illustrations that break down complicated ideas into manageable concepts, The Science Book will have readers conversant in genetic engineering, black holes, and global warming in no time. Along the way are found mini biographies of the most w…
"Unique in approach, this text provides a balanced, cohesive integration of management and accounting that has been noticeably missing from current texts. This book appeals to the general business student as well as the Accounting major. It teaches how a business manager uses management accounting information to solve problems and manage activities within an organization. Accounting majors aspi…
"A revised and updated new edition of the bestselling workbook and grammar guideThe Blue Book of Grammar and Punctuation is a concise, entertaining workbook and guide to English grammar, punctuation, and usage. This user-friendly resource includes simple explanations of grammar, punctuation, and usage; scores of helpful examples; dozens of reproducible worksheets; and pre- and post-tests to hel…
The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition is the most comprehensive resource that transforms the way corporate, small business, and non profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts Tactics, Tools, and Strategies have…
In The Great Leader and the Fighter Pilot, New York Times bestselling author Blaine Harden tells the riveting story of how Kim Il Sung grabbed power and plunged his country into war against the United States while the youngest fighter pilot in his air force was playing a high risk game of deception and escape.
Aaker has nailed it (again). The long term viability of a business is inextricably linked to gaining a brand relevance advantage through new category and subcategory development and unique positioning.