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Advertising : Principles & Practice 8th Edition
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. This book highlights increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution…
- Edition
- 8
- ISBN/ISSN
- 978-0-13-500938-3
- Collation
- 686 hlm.; 27,5 cm
- Series Title
- -
- Call Number
- 659.1 MOR a
The Cultural Economy
This second volume, The Cultural Economy, analyzes the dynamic relationship in which culture is part of the process of economic change that in turn changes the conditions of culture. It brings together perspectives from different disciplines to examine such critical issues as: - The production of cultural goods and services and the patterns of economic globalization - The relationship between…
- Edition
- -
- ISBN/ISSN
- 978-1-4129-3473-2
- Collation
- xxv+661hlm.;19x25cm
- Series Title
- -
- Call Number
- 306.3 ANH c
Integrated Marketing Communication in Advertising and Promotion
Marketing communication or Marcom for short, is just one element of the marketing mix, but advertising, sales promotions, marketing oriented public relations, and other marcom tools are performing increasingly important roles in firm' quest to achieve financial and nonfinancial goals.
- Edition
- 8
- ISBN/ISSN
- 978-0-324-66531-4
- Collation
- xx+668hlm.;22x28cm
- Series Title
- -
- Call Number
- 658.81 SHI i
Using Information Technology: A Practical Introduction to Computers & Communi…
This book was written and revised around three important benchmarks: 1.The impact of digital convergence 2.The importance of cyberspace 3.The ascendancy of the "Always On" generation
- Edition
- 9
- ISBN/ISSN
- 978-0-07-122139-9
- Collation
- xxviii, 577 hlm.; 28 cm
- Series Title
- -
- Call Number
- 004 WIL u
Relationship Selling
Fundamental to the success of any organization is it relationship with customers. Today, the relationship between companies and their customers is in a period of profound change. Technology, globalization, ethical concerns, corporate strategic decisions, and a host of other issues have created a revolution in the selling process.
- Edition
- 2
- ISBN/ISSN
- 978-0-07-110108-0
- Collation
- xxvii, 446 hlm.; 26 cm
- Series Title
- -
- Call Number
- 658.85 JOH r
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