Republic Relation

Jika perang pemasaran adalah bagaimana merebut pangsa pasar (market share), maka perang public relations adalah pertarungan merebut hati public. Mereka yang dapat merebut hati publik akan memenangkan pertempuran. Buku ini ditulis atas respons terhadap fenomena yang terjadi saat ini, dimana bisnis, politik dan bahkan dalam kehidupan keseharian, kita membutuhkan dukungan publik. There is no victo…

Social Media ROI : Managing and Measuring Social Media Efforts in Your Organi…

Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for and achieve them. S…

Numbers Guide : The Essentials of Businees Numeracy

The Economist : Numbers Guide is invaluable for everyone who has to work with numbers, which in today's commercially focused world means most managers. In addition to general advice on basic numeracy, the guide points out common errors and explains the recognized techniques for solving financial problems, analyzing information of any kind, forecasting and effective decision making. Over 100 cha…

160 Tanya Jawab Seputar Menyusui

Edition

-

ISBN/ISSN

978-602-1198-02-5

Collation

122 hlm,; 19 x 23 cm

Series Title

-

Call Number

649.3 KAT s

Business Communication : Building Critical Skills

Edition

Sixth

ISBN/ISSN

978-1-259-06067-0

Collation

xix, 549 hlm,; 22 x 27,5 cm

Series Title

-

Call Number

651.7 LOC b

Supply Chain Management : Teori dan Aplikasi

Manajemen rantai pasokan (Supply Chain Management) merupakan konsep perkembangan dari manajemen logistik yang lahir seiring dengan perubahan paradigma persaingan bisnis dari single alone competition menjadi network competition. Kondisi ini menuntut organisasi untuk memfokuskan pada strategi baru melalui pengelolaan koordinasi antar organisasi terkait yang lebih dikenal dengan suatu rantai pasok…

It's Okay to Manage Your Boss : The Step by Step Program for Making The Best …

"Get what you need from your boss. In this follow up to the bestselling It's Okay to Be the Boss, Bruce Tulgan argues that as managers demand more and more from their employees, they are also providing them with less guidance than ever before. Since the number one factor in employee success is the relationship between employees and their immediate managers, employees need to take greater respon…

Auditing Cases : An Interactive Learning Approach

Auditing Cases 4/e provides 44 auditing cases focusing on each of the major activities performed during an audit. Most of the cases are based on actual companies, and a number address financial reporting fraud. The cases are designed to engage the reader through the use of lively narrative and the introduction of emerging issues. The cases were chosen to provide hands-on exposure to realistic,…

Advertising

Advertising telah menjadi bagian keseharian kita dan menjadi salah satu industri berniali jutaan dollar. Ini menjadi salah satu profesi yang sangat menjanjikan di era teknologi dan informasi yang terus berkembang pesat. Tetapi, kesuksesan advertising tidak terjadi begitu saja. Dibutuhkan pemahaman yang komprehensif tentang pokok-pokok dan semua aspek advertising yang menunjang kesuksesan kampan…

Corporate Communication

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…