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Manajemen Pemasaran : Analisi Perilaku Konsumen
Buku ini didasarkan pada suatu pandangan yang percaya bahwa pengetahuan tentang faktor-faktor yang mempengaruhi perilaku konsumen dapat digunakan untuk mengembangkan strategi pemasaran. Oleh karena itu penulisan telah berusaha mengemukakan gambaran menyeluruh tentang berbagai macam konsep dan teori perilaku untuk memahami perilaku konsumen. Buku ini dibagi menjadi enam bab yang secara keseluruh…
- Edition
- -
- ISBN/ISSN
- 979-503-354-9
- Collation
- xiv+132hlm.;15,5x23,5cm
- Series Title
- -
- Call Number
- 658.81 BAS m
17 Hukum Mutlak untuk Membangun Kerja Sama
Membangun dan mempertahankan sebuah tim yang sukses bukanlah tugas yang mudah. Bahkan orang yang telah membawa tim mereka pada tingkatan tertinggi sekalipun mengalami kesulitan untuk menciptakan ulang apa saja yang dibutuhkan untuk meraih kesuksesan itu. Apakah rahasianya adalah etika kerja yang kuat? Peralatan apa yang bisa anda gunakan untuk membangun tim anda? Dalam buku ini, ahli kepemim…
- Edition
- -
- ISBN/ISSN
- 602848200-5
- Collation
- xxii, 382 hlm.; 23 cm.
- Series Title
- -
- Call Number
- 658.4 MAX t
Handbook of Budgeting
No other management tool provides the operational direction that a well-planned budget can. Now in a new edition, this book provides updated coverage on issues such as budgeting for exempt organizations and nonprofits in light of the IRS' newly issued Form 990; what manufacturing CFOs' budgeting needs are; current technology solutions; and updated information on value-based budgets. Controllers…
- Edition
- 6th Edition
- ISBN/ISSN
- 978-0-470-92045-9
- Collation
- xviii, 846hlm. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 658.154 LAL h
International Construction Contracts A Handbook
The book provides clear, concise and practical guidance on the understanding, negotiation and management of contracts for international construction and engineering projects. It covers, in a simple and straightforward way, the main features of construction contracts, the underlying notions on which they are based and the various dispute resolution procedures available should a dispute arise, wi…
- Edition
- -
- ISBN/ISSN
- 978-0-4706-5572-6
- Collation
- xix+202hlm.;17x24,5cm
- Series Title
- -
- Call Number
- 692.8 GOD i
Green Supply Chains: An Action Manifesto
This book answers the following five fundamental questions: What are the tangible and intangible benefits of moving towards a Green Supply Chain? What are the costs, both direct, and indirect? What influence do we have over our suppliers, their suppliers and our customers that would allow us to jointly work together and move the supply chain towards a green supply chain? How will we…
- Edition
- -
- ISBN/ISSN
- 978-0-470-68941-7
- Collation
- xix; 294 hlm.; 23 cm.
- Series Title
- -
- Call Number
- 658.7 EMM g
Project Management : A Systems Approach to Planning, Scheduling, and Controlling
This Eleventh Edition of the bestselling book of project management maintains the streamlined approach of the prior editions and moves the content even closer to PMI's Project Management Body of Knowledge (PMBOK). New content has been added to this edition on measuring project management ROI, value to the organization and to customers, and much more. The capstone super case on the Iridium Proje…
- Edition
- 11th
- ISBN/ISSN
- 978-1-118-02227-6
- Collation
- xxvii, 1264 hlm.; 24 cm.
- Series Title
- -
- Call Number
- 658.404 KER p
A Guide to The Project Management Body of Knowledge (PMBOK Guide)
A Guide to the Project Management Body of Knowledge (PMBOK Guide) Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results. …
- Edition
- 5th
- ISBN/ISSN
- 978-1-935589-67-9
- Collation
- xxi, 589 hlm.; 27,5 cm.
- Series Title
- -
- Call Number
- 658.404 PRO a
The Vendor Management Office : Unleashing the Power of Strategic Sourcing
Negotiating the lowest possible price is no longer enough. Internal customers now demand more: they need business advice, guidance, and expertise to manage their sourcing requirements. They need an organization that focuses less on price and more on the value that vendors can provide. The organizational key to unleash the potential of strategic sourcing is the Vendor Management Office. It is an…
- Edition
- -
- ISBN/ISSN
- 978-1-4357-0383-4
- Collation
- vii, 125 hlm.; 23 cm.
- Series Title
- -
- Call Number
- 658.722 GUT v
Supply Chain Economic : Rekontruksi Inovasi daya Saing Increasing Return
"Buku ini mengulas dengan menarik berbagai aspek tentang pertumbuhan ekonomi, peran inovasi teknologi dan network. Sangat direkomendasikan untuk dibaca oleh penentu kebijakan ekonomi maupun pengambil keputusan di perusahaan." -Nyoman Pujawan,Ph.D,CSCP Professor of Supply Chain Engineering- "Konsep Supply Chain Economic dalam buku ini saya rekomendasikan untuk dibaca dan disimak oleh para pr…
- Edition
- 1
- ISBN/ISSN
- 978-979-29-3451-9
- Collation
- xii+132hlm.;16x23cm
- Series Title
- -
- Call Number
- 650 ARM s
Playing To Win : Kebangkitan Terbesar Nintendo dan Industri Video Game
Buku ini adalah kisah tentang sebuah perusahan melewati krisis eksistensi yang harus menemukan jalannya untuk merebut “mantel kepemimpinan”. Bagaimana sang pemilik perusahaan yang arogan bertahan untuk tetap berada di posisi puncak perusahan video game dunia di tengah posisinya yang sebentar lagi memasuki masa pensiun. Editor’s Note Sebuah bacaan menarik bagi mereka yang pernah tumb…
- Edition
- -
- ISBN/ISSN
- 978-602-02-1224-1
- Collation
- xvi+285hlm.;15x23cm
- Series Title
- -
- Call Number
- 658.401 SLO p
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