Text

Leadership Brand : Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

---

Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand - a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand", Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique - and use your leadership brand to leave rivals far behind.

---

Availability

Detail Information

Series Title

-

Call Number

658.4092 ULR l

Publisher

Boston : Havard Business School Press., 2007

Collation

xiv, 270 hlm.; 24 cm.

Language

English

ISBN/ISSN

978-1-4221-1030-0

Classification

658.4092

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Leadership
Executive Coaching

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment