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Strategic Management: Text and Cases

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This book endeavored to use an engaging writing style free of unnecessary jargon, to cover all the traditional bases, and to integrate some central themes throughout the book that are vital to understanding strategic management in today's global economy. This book brings concept to life with short examples from business practice to illustrate virtually every strategy concept in this book, and also have privided over 90 Strategy Spotlights, more detail examples to drive home key points.

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Detail Information

Series Title

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Call Number

658.401 Str

Publisher

New York : Gava Media., 2008

Collation

xxix;877 hlm;ill;25 cm

Language

English

ISBN/ISSN

978-0-07-128784-5

Classification

658.401

Content Type

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Media Type

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Carrier Type

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Edition

IV

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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