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Social Media ROI : Managing and Measuring Social Media Efforts in Your Organi…
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for and achieve them. S…
- Edition
- -
- ISBN/ISSN
- 978-0-7897-4741-9
- Collation
- xvi+292p.;15,5x23cm
- Series Title
- -
- Call Number
- 658.872 BLA s
Merek Indonesia Harus Bisa
Siapa bilang ilmu tentang branding/merek itu sulit? Dengan menggunakan bahasa yang ringan, studi kasus yang relevan, dan banyak gambar ilustrasi menarik, Arto Soebiantoro menjelaskan tentang merek dengan lugas. Penasaran? Temukan inti dari ilmu branding dalam buku full-color ini!
- Edition
- -
- ISBN/ISSN
- 978-602-02-1252-4
- Collation
- 144hlm.;12,5x19cm
- Series Title
- -
- Call Number
- 658.8 ART m
Marketing dan Kasus-Kasus Pilihan
Pemasaran (marketing) merupakan sebuah konsep ilmu dalam strategi bisnis yang bertujuan untuk mencapai kepuasan berkelanjutan bagi stakeholder (pelanggan, karyawan, pemegang saham). Sebagai ilmu, marketing merupakan ilmu pengetahuan yang objektif, yang diperoleh dengan penggunaan instrumen-instrumen tertentu untuk mengukur kinerja dari aktivitas bisnis dalam membentuk, mengembangkan, mengarahka…
- Edition
- -
- ISBN/ISSN
- 978-602-9324-19-5
- Collation
- xxxiii+982hlm.;19x26cm
- Series Title
- -
- Call Number
- 685.83 ALI m
Internet Marketing : Integrating Online & Offline Strategies
Internet Marketing, 3rd Edition provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet whether used as a medium of communica…
- Edition
- 3
- ISBN/ISSN
- 978-1-133-62701-2
- Collation
- xxii+484hlm.;21,5x27,5cm
- Series Title
- -
- Call Number
- 658.84 ROB i
The Complete E-Commerce book : Design, Build & Maintain a Successful Web-base…
Make your e-commerce vison a success with this comprehensive, step by step handbook. Whether your company is a startup or well established, you'll learn how to plan, implement and operate a successful e-commerce site from selecting the right software through fulfilling orders. The expanded and update second edition addresses e-commerce opportunities with online auctions, peer to peer file shari…
- Edition
- -
- ISBN/ISSN
- 978-1-57820-312-3
- Collation
- v, 374 hlm,; 18 x 23 cm
- Series Title
- -
- Call Number
- 658.872 REY c
Strategic Management: Text and Cases
This book endeavored to use an engaging writing style free of unnecessary jargon, to cover all the traditional bases, and to integrate some central themes throughout the book that are vital to understanding strategic management in today's global economy. This book brings concept to life with short examples from business practice to illustrate virtually every strategy concept in this book, and a…
- Edition
- IV
- ISBN/ISSN
- 978-0-07-128784-5
- Collation
- xxix;877 hlm;ill;25 cm
- Series Title
- -
- Call Number
- 658.401 Str
Stupid Marketing: Only Stupid Marketers Keep Learning
Stupid Marketing "Only stupid marketers keep learning"
- Edition
- -
- ISBN/ISSN
- 978-602-03-1552-2
- Collation
- v+155hlm.;14x21cm
- Series Title
- -
- Call Number
- 658.8 SAN s
Brand relevance : making competitors irrelevant
Aaker has nailed it (again). The long term viability of a business is inextricably linked to gaining a brand relevance advantage through new category and subcategory development and unique positioning.
- Edition
- -
- ISBN/ISSN
- 978-0-470-61358-0
- Collation
- xvi, 381 p.; 16x24 cm.
- Series Title
- -
- Call Number
- 658.8 AAK b
Social Media Marketing: A Strategic Approach
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired ma…
- Edition
- -
- ISBN/ISSN
- 978-1-133-58927-3
- Collation
- xv, 380 hlm,; 21,5x27,5 cm
- Series Title
- -
- Call Number
- 658.81 BAR s
Think Like A Rock Star : How To Create Social Media and Marketing Strategies …
Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including: - Taylor Swift, who cultivates an army of devoted fans by constantly devising amazing experiences for them - Johhy Cash, who was so passionate about his fans that he even followed them to jail - Lady Gaga, who has…
- Edition
- -
- ISBN/ISSN
- 978-0-07-180609-1
- Collation
- xv+208hlm.;15x23cm
- Series Title
- -
- Call Number
- 302.231 COL t
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