This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibili…
Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including: - Taylor Swift, who cultivates an army of devoted fans by constantly devising amazing experiences for them - Johhy Cash, who was so passionate about his fans that he even followed them to jail - Lady Gaga, who has…
From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that …
Learn the fundamental concepts and essential skills required for a successful career in multimedia from this bestselling guide. Multimedia: Making It Work, Seventh Edition shows you how to use text, images, sound, and video to deliver compelling messages and content in meaningful ways. You will learn to design, organize, and produce multimedia projects such as CD-ROMs, DVDs, and professional we…
Mengapa perhatian terhadap budaya komunikasi dan budaya media menjadi mendesak untuk diangkat? Mengapa kritik terhadap budaya komunikasi perlu dihidupkan saat ini? Tak dapat dipungkiri bahwa budaya media telah muncul dalam bentuk citra, bunyi, dan tontonan yang membantu membangun struktur kehidupan sehari-hari, mendominasi waktu luang, membentuk pandangan politik dan perilaku social, serta meny…
Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and indu…
The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Me…
This highly accessible text compares media institutions and political experiences in countries around the world, including the United States, the United Kingdom, and Russia, to enable students to think critically about the central questions in the study of media and politics. The book balances contemporary case studies with explanations of key theories and concepts, and includes a section on po…
This book guides practitioners and corporate counsel through all aspects of an arbitration. As arbitration has become the standard for international business, corporate counsel at multi-national companies are required to offer advice on a legal system which differs from their own. It covers questions such as: Do we really need arbitration in our contract (and if so, what arbitration best …
This special issue of the Comparative Law Yearbook of International Business examines a variety of issues relating to international dispute resolution. National systems such as Brazil, England and Wales, Hong Kong, India, Italy, Slovakia, the United States, are reviewed. The treatment of special issues ranges from document production, discovery, and ethics to public policy, telecommunications …