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Found 25 from your keywords: subject="Marketing"
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cover
Grown Up Digital : Yang Muda Yang Mengubah Dunia
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Tapscott, DonFajarianto

Net Generation Sudah Tiba. Siapkah Anda? Saat ini jamak dijumpai orang berusia antara 11 sampai 30 tahun yang melakukan lima hal secara bersamaan: mengirim SMS, mengunduh musik, mengunggah video, menonton film di layar ukuran dua inci, dan melakukan entah apa di Facebook atau Twitter. Mereka adalah generasi pertama yang tumbuh besar dalam era digital—sekaligus menjadi bagian dari fenomena bu…

Edition
-
ISBN/ISSN
978-979-22-9722-5
Collation
xxii+521hlm.;15x23cm
Series Title
-
Call Number
658.84 TAP g
cover
The Social Media Sales Revolution : The New Rules for Finding Customers, Buil…
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Chase, LandyKnebl, Kevin

The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Me…

Edition
1
ISBN/ISSN
978-0-07-176850-4
Collation
xvi+239hlm.;16x24cm
Series Title
-
Call Number
658.872 CHA s
cover
Marketing 3.0 : Mulai Dari Produk ke Pelanggan ke Human Spirit
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Kotler, PhilipHermawan KartajayaIwan Setiawan

Saat ini konsumen memilih produk dan perusahaan yang dapat memenuhi kebutuhan akan kreativitas, komunitas, dan idealisme. Perusahaan-perusahaan terkemuka menyadari bahwa mereka harus menargetkan konsumen yang sangat sadar teknologi ini. Untuk itu, marketing dengan cara lama tidak lagi tepat. Perusahaan harus menciptakan produk, jasa, dan budaya perusahaan yang dapat menginspirasi, melingkupi, s…

Edition
-
ISBN/ISSN
978-979-075-961-9
Collation
xv+192hlm.;15x23cm
Series Title
-
Call Number
658.8 KOT m
cover
Integrated Marketing Communication in Advertising and Promotion
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Shimp, Terence A

Marketing communication or Marcom for short, is just one element of the marketing mix, but advertising, sales promotions, marketing oriented public relations, and other marcom tools are performing increasingly important roles in firm' quest to achieve financial and nonfinancial goals.

Edition
8
ISBN/ISSN
978-0-324-66531-4
Collation
xx+668hlm.;22x28cm
Series Title
-
Call Number
658.81 SHI i
cover
Relationship Selling
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Johnston, Mark W.Marshall, Greg W.

Fundamental to the success of any organization is it relationship with customers. Today, the relationship between companies and their customers is in a period of profound change. Technology, globalization, ethical concerns, corporate strategic decisions, and a host of other issues have created a revolution in the selling process.

Edition
2
ISBN/ISSN
978-0-07-110108-0
Collation
xxvii, 446 hlm.; 26 cm
Series Title
-
Call Number
658.85 JOH r
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