Filter by
Marissa Mayer and The Fight To Save Yahoo!
When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later on November 4, 2013 Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair w…
- Edition
- -
- ISBN/ISSN
- 978-1-4555-8892-3
- Collation
- viii+357p.;15x23cm
- Series Title
- -
- Call Number
- 338.76102504092 CAR m
Personal Finance
Your journey to financial freedom starts here! Kapoor/Dlabay/Hughes' market-leading "Personal Finance" provides practical guidance on how students can achieve peace of mind with regard to their financial situation. It provides many financial planning tools using a step-by-step approach to help students identify and evaluate choices as well as understand the consequences of decisions in terms of…
- Edition
- 10
- ISBN/ISSN
- 978-007-132765-7
- Collation
- xxxvi+666hlm.;22x28cm
- Series Title
- -
- Call Number
- 332.024 KAP p
Broadcasting, Cable, The Internet, and Beyond : An Introduction to Modern Ele…
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable. Contents : Part One: FoundationsIntroduction 1 History of Broadcast Media …
- Edition
- 7
- ISBN/ISSN
- 978-0-07-131503-6
- Collation
- xv+316hlm.;20x25cm
- Series Title
- -
- Call Number
- 384.0973 DOM b
Citizen Lobbyists : Local Efforts to Influence Public Policy
"Citizen Lobbyists" explores how U.S. citizens participate in local government. Although many commentators have lamented the apathy of the American citizenry, Brian Adams focuses on what makes ordinary Americans become involved in and attempt to influence public policy issues that concern them. It connects theory and empirical data in a new and revealing way, providing both a thorough review of…
- Edition
- -
- ISBN/ISSN
- 978-1-59213-570-7
- Collation
- 235hlm.;14x21cm
- Series Title
- -
- Call Number
- 324.40973 ADA c
The Man Who Sold America
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Ye…
- Edition
- -
- ISBN/ISSN
- 978-1-59139-308-5
- Collation
- viii+435hlm.;17x24cm
- Series Title
- -
- Call Number
- 659.1092 CRU t
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography