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Basic Marketing : A Marketing Strategy Planning Approach
This book is about marketing and marketing strategy planning.Marketing strategy planning is about figuring out how to do a superior job of satisfying costumers.
- Edition
- ed. xvii
- ISBN/ISSN
- 978-0-07-128104-1
- Collation
- xxxvii+758(34) hlm.; 21,5x27,5 cm
- Series Title
- -
- Call Number
- 658.8 PER b
Operations Management : Contemporary Concepts and Cases
"Operations Management: Contemporary Concepts and Cases", is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective, appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book also make the text attractive for the cross-functional curriculum where students are required …
- Edition
- ed. iv
- ISBN/ISSN
- 978-007-126386-3
- Collation
- xv+528 hlm.; 20x25,5 cm
- Series Title
- -
- Call Number
- 658.5 SCH o
Matching Supply with Demand : An Introduction to Operations Management
Matching Supply with Demand: An Introduction to Operations Management, 3e is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necess…
- Edition
- ed. iii
- ISBN/ISSN
- 978-007-132622-3
- Collation
- xvii+507 hlm.; 20x25,5 cm
- Series Title
- -
- Call Number
- 658.5 CAC m
Project Management : The Managerial Process
As the market-leading textbook on the subject, "Project Management: The Managerial Process, 5e" is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can be applied. It focuses on how project management is integral to the organization as a whole…
- Edition
- ed. v
- ISBN/ISSN
- 978-007-128929-0
- Collation
- xvi, 671 p. : ill. ; 27 cm. + 2 CD-ROMs (4 3/4 in).
- Series Title
- -
- Call Number
- 658.4 LAR p
Principles of Human Resource Management 16 edition
Gain a better understanding of how human resources impacts both individuals and organizations with this market leading, practical text. Principles of Human Resource Management, 16E, International Edition builds upon a foundation of research and theory with an inviting, practical framework that focuses on today's most critical HR issues and current practices. The book's engaging writing style an…
- Edition
- ed. xvi
- ISBN/ISSN
- 978-1-111-82462-4
- Collation
- xxxv+807 hlm,; 20,5x25,5 cm
- Series Title
- -
- Call Number
- 658.3 BOH p
Principles of Human Resource Management 15 edition
The 15th edition of Principles of Human Resource Management will place the students at the forefront in understanding how organizations can gain a sustainable competitive advantage through people. The role of HR managers in no longer limited to service functions such as recruiting and selecting employees. Today, HR managers assume an active role in the strategic planning and decision making wit…
- Edition
- ed. xv
- ISBN/ISSN
- 978-0-324-59330-3
- Collation
- xxxvii, 821 hlm.; 26 cm
- Series Title
- International Edition
- Call Number
- 658.3 SNE p
Transnational Management
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in whic…
- Edition
- ed. vi
- ISBN/ISSN
- 978-007-126743-4
- Collation
- xvii+762 hlm.; 18x23 cm
- Series Title
- -
- Call Number
- 658.02 BAR t
Staffing Organizations
This book contains many updates and additions that reflect the rapidly evolving terrain of strategic, technological, practical, and legal issues confronting organizations and their staffing systems. As always, we provide considerable updating of our references, found as chapter endnotes. Relative to other editions, we have made more structural changes in the chapters themselves.
- Edition
- ed. vi
- ISBN/ISSN
- 978-007-126355-9
- Collation
- xvi, 751 hlm.; 23 cm
- Series Title
- -
- Call Number
- 658.3 HEN s
New Products Management
This book takes a managerial focus is updated extensively, it os useful to the practicing new product manager. It has been used in many executive education programs. Great pains have been taken to present the "best practices" of industry and offer footnote references to business literature.
- Edition
- ed. ix
- ISBN/ISSN
- (13) 978-007-126336-
- Collation
- xviii, 558 hlm.: ill.; 24 cm
- Series Title
- -
- Call Number
- 658.5 CRA n
Intercultural Communication in the Global Workplace
Intercultural Communication in the Global Workplace, by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how co…
- Edition
- ed. v
- ISBN/ISSN
- 978-007-128912-2
- Collation
- xxiv, 503 hlm.; 23 cm
- Series Title
- -
- Call Number
- 658.4 VAR i
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