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Found 2 from your keywords: subject="Branding"
cover
Manajemen & Strategi Merek
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Fandy Tjiptono

Merek(brand) telah menjadi elemen krusial yang berkontribusi terhadap kesuksesan setiap organisasi pemasaran, baik organisasi bisnis maupun nirlaba, pemanufaktur maupun penyedia jasa, dan organisasi lokal maupun global. Kendati riset merek selama ini masih didominasi sektor consumer market, terutama dalam kaitannya dengan produk fisik berupa barang, dalam dua dekade terakhir literatur merek mul…

Edition
1
ISBN/ISSN
978-979-29-2669-9
Collation
xiv+286hlm.;19x23cm
Series Title
-
Call Number
658.827 FAN m
cover
Brand relevance : making competitors irrelevant
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Aaker David A.

Aaker has nailed it (again). The long term viability of a business is inextricably linked to gaining a brand relevance advantage through new category and subcategory development and unique positioning.

Edition
-
ISBN/ISSN
978-0-470-61358-0
Collation
xvi, 381 p.; 16x24 cm.
Series Title
-
Call Number
658.8 AAK b