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Marketing For Rainmakers : 52 Rules of Engagement To Attract and Certain Cust…
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your busines…
- Edition
- -
- ISBN/ISSN
- 978-0-470-24753-2
- Collation
- xx+279 hlm.; 15x22 cm
- Series Title
- -
- Call Number
- 658.8 FRA m
Value Proposition Design : How to Create Products and Services Customers Want…
Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors global bestseller, Business Model Generation, this sequel…
- Edition
- -
- ISBN/ISSN
- 978-1-118-96805-5
- Collation
- xxv+290p.;24x19cm
- Series Title
- -
- Call Number
- 658.4012 OST v
Relationship Selling
Fundamental to the success of any organization is it relationship with customers. Today, the relationship between companies and their customers is in a period of profound change. Technology, globalization, ethical concerns, corporate strategic decisions, and a host of other issues have created a revolution in the selling process.
- Edition
- 2
- ISBN/ISSN
- 978-0-07-110108-0
- Collation
- xxvii, 446 hlm.; 26 cm
- Series Title
- -
- Call Number
- 658.85 JOH r
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