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Introduction To Mass Communication Media Literacy and Culture
While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only,…
- Edition
- ed. vi
- ISBN/ISSN
- 978-0-07-016913-5
- Collation
- xxvi+450 hlm.; 22x28 cm
- Series Title
- -
- Call Number
- 302.23 BAR i
The Dynamics of Mass Communication : Media in Transition
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrin…
- Edition
- ed. xi
- ISBN/ISSN
- 978-0-07-122146-7
- Collation
- xxiii+482.; 22x28 cm
- Series Title
- -
- Call Number
- 302.23 DOM t
Mass Media in a Changing World : History, Industry, Controversy
Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions caus…
- Edition
- 4
- ISBN/ISSN
- 978-0-07-131632-3
- Collation
- xxviii+498hlm.;22x28hlm
- Series Title
- -
- Call Number
- 070 ROD m
Media / Impact : An Introduction to Mass Media
From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that …
- Edition
- 9
- ISBN/ISSN
- 978-1-4390-4197-0
- Collation
- xxx+418hlm.;21x27cm
- Series Title
- -
- Call Number
- 071.3 BIA m
Introduction to Mass Communication : Media Literacy and Culture 7th Edition
Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and indu…
- Edition
- 7th
- ISBN/ISSN
- 978-0-07-131715-3
- Collation
- xx; 449 hlm.; 27,5 cm.
- Series Title
- -
- Call Number
- 302.23 BAR i
Introduction to Media and Politics
This highly accessible text compares media institutions and political experiences in countries around the world, including the United States, the United Kingdom, and Russia, to enable students to think critically about the central questions in the study of media and politics. The book balances contemporary case studies with explanations of key theories and concepts, and includes a section on po…
- Edition
- -
- ISBN/ISSN
- 978-1-4129-0261-8
- Collation
- ix, 230 hlm. ; 24 cm.
- Series Title
- -
- Call Number
- 302.23 OAT i
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