Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors global bestseller, Business Model Generation, this sequel…
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concept and analytical tools in line with the latest developments in the theory and practice of strategic management. An accompanying line-up of exciting new cases and illustration capsules has al…