Need to get your cholesterol in check? You’ll find the latest information about cholesterol, including treatments, drug information, and dietary advice, in Controlling Cholesterol For Dummies, 2nd Edition, an easy-to-understand guide to cholesterol control. You’ll learn how to lower your numbers and maintain healthy cholesterol levels. You’ll also find out how to eat and exercise properly…
Saat ini konsumen memilih produk dan perusahaan yang dapat memenuhi kebutuhan akan kreativitas, komunitas, dan idealisme. Perusahaan-perusahaan terkemuka menyadari bahwa mereka harus menargetkan konsumen yang sangat sadar teknologi ini. Untuk itu, marketing dengan cara lama tidak lagi tepat. Perusahaan harus menciptakan produk, jasa, dan budaya perusahaan yang dapat menginspirasi, melingkupi, s…
INDONESIA di awal abad 21: 180 juta ponsel di saku penduduknya, 50% di antaranya smart phone yang layak berinternet. Narsis tetapi nasionalis, yang jauh menjadi dekat--sementara yang dekat menjadi jauh, asyik sibuk sendiri, alay, multi tasking dan real time. Mereka adalah penopang ekonomi negara yang pada akhir tahun 2010 mencatatkan income/capita US$3,000. Inilah penduduk yang rakus mengkonsum…
The Third Edition of International Accounting provides an overview of the broadly defined area of international accounting, but also focuses on the accounting issues related to international business activities and foreign operations. This edition also includes substantially updated coverage of the International Accounting Standards Board (IASB) and International Financial Reporting Standards (…
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. This book highlights increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution…
Marketing communication or Marcom for short, is just one element of the marketing mix, but advertising, sales promotions, marketing oriented public relations, and other marcom tools are performing increasingly important roles in firm' quest to achieve financial and nonfinancial goals.
Fundamental to the success of any organization is it relationship with customers. Today, the relationship between companies and their customers is in a period of profound change. Technology, globalization, ethical concerns, corporate strategic decisions, and a host of other issues have created a revolution in the selling process.