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Wonderful Advertising with CorelDraw
Buku ini sangat cocok bagi Anda yang ingin membuat berbagai bentuk media advertising, seperti baliho, banner, spanduk, kartu nama, dan lain sebagainya. Di dalamnya dijelaskan cara membuat desain dari yang paling sederhana sampai lebih rumit. Dengan menguasai semua materi di buku ini, bisa menjadi peluang bisnis di dunia percetakan, menjadi freelancer desain, atau untuk keperluan sendiri. …
- Edition
- -
- ISBN/ISSN
- 979-794-346-1
- Collation
- vi, 102 hlm.; 23 cm.
- Series Title
- -
- Call Number
- 005.3 ADI w
Advertising : Principles and Effective IMC Practice
As advertising agencies become increasingly pressed on accountability, producing memorable advertising is no longer enough. One must produce effective advertising-advertising that meets a client's goal internationally. Advertising : Principles and Effective IMC Practice focuses especially on revealing how IMC targets are reached through effective advertising campaigns. No other textbook take…
- Edition
- 1
- ISBN/ISSN
- 978-013-167-660-2
- Collation
- xxxiii+650hlm.;22x27cm
- Series Title
- -
- Call Number
- 659.1 WEL a
The Man Who Sold America
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Ye…
- Edition
- -
- ISBN/ISSN
- 978-1-59139-308-5
- Collation
- viii+435hlm.;17x24cm
- Series Title
- -
- Call Number
- 659.1092 CRU t
Advertising : Principles & Practice 8th Edition
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. This book highlights increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution…
- Edition
- 8
- ISBN/ISSN
- 978-0-13-500938-3
- Collation
- 686 hlm.; 27,5 cm
- Series Title
- -
- Call Number
- 659.1 MOR a
Integrated Marketing Communication in Advertising and Promotion
Marketing communication or Marcom for short, is just one element of the marketing mix, but advertising, sales promotions, marketing oriented public relations, and other marcom tools are performing increasingly important roles in firm' quest to achieve financial and nonfinancial goals.
- Edition
- 8
- ISBN/ISSN
- 978-0-324-66531-4
- Collation
- xx+668hlm.;22x28cm
- Series Title
- -
- Call Number
- 658.81 SHI i
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